About

icon-caret-rightDesign=easy peasy & take it easy
Easy peasy is an idiom that means “very easy” or “extremely simple”. The more complex the information is, greater the need of showing it simply. Otherwise, it would be difficult to share the concept to many people, correctly and quickly.“Practical” and “productive” design is design that is “very easy and extremely simple” for users. However complex the information may be, it is possible to let it have a structure that is easy to understand, intuitively. We aim to make difficult and tough things surprisingly easy and simple, which could be even understood by children (That’s why it is important to take it easy through a rough time. We are sure everything will be alright).
①Definition of Design②Business Field
Pg Inc. is a design+consulting company specializing in medical field. We can give you advice on requests that are outside of medical field too. We refer “design” to information architecture, and define “consulting” as accompanying direction and production services.
Examples of our past works include: design that involves promotion of ethical drugs sold by one of the world’s largest pharmaceutical companies, art direction of medical literature and journals for healthcare workers, branding of local clinics and venture companies etc.
Using idea and imagination as a basis for design, our involvement in projects start from creating concepts. We construct and edit medical information and deliver them correctly and simply. This includes websites and videos too.
We coordinate medical information from designing point of view. Our business field cover a broad range of works such as: advertising/branding of ethical drugs (which requires high level of expertise) and transmission of information for patients and doctors centering on communication design. Our clients range from medical publishing companies to hospitals and clinics.
Please feel free to contact if you are seeking to apply for comprehensive work based on a concept like business cards, envelopes, advertisements, websites, and spaces. Or, if you have no idea where to start, we are happy to help you. Feel free to ask even for a single project—creating websites, leaflets etc.
川名 紀義
Noriyoshi Kawana CEO, Medical Design Director / Information Architect & Editor
Born in Asakusa, Tokyo in 1977, Noriyoshi Kawana spent his childhood in Amagasaki, Hyogo. After graduating from university, he worked in sales at a trading company, where he experienced/understood the mechanism of distribution. He then, started to aspire to become a graphic designer to engage in producing things.
Noriyoshi worked as a designer/art director for Publicis Life Brands Medicus. Publicis Life Brands Medicus is the Japanese subsidiary of world’s largest healthcare agency, PHCG (France, medical ad agency of Publicis Groupe). He became independent from the company in 2011 and started Pg (Practical Graphics).
Member of NPO Salon 2002. Former member of Japan Graphic Designers Association (JAGDA). Completed “ARTS” of Copywriter Academy Courses. Photo taken by his 5-year-old son. icon-facebook-square icon-twitter-square icon-instagram